Chemical Pharmaceutical Food
JOIN THE LOOP
Industrial B2B Packaging Reuse Infrastructure
Tracking every container
through every use, cleaning and reuse cycle
— so reuse is safe, verifiable, and continuous

Industrial packaging — IBCs, drums, pails — is designed for dozens of reuse cycles. But today that reuse is flying blind: what was inside, how it was cleaned, what it can safely carry next. That data disappears at every cleaning cycle. Join the Loop registers and secures that data per unit, per cycle, across the chain.

PPWR Binding
August 2026
Auditable reporting ready?
Find out →

What Is PPWR?

The EU Packaging and Packaging Waste Regulation (PPWR — EU 2025/40) sets mandatory reuse targets for industrial packaging, binding from August 2026. Every producer must demonstrate verified reuse — with auditable evidence per unit, per cycle. Not estimates. Not self-reported data. Verified input — independently registered.

01

The Problem

Industrial packaging in chemical, pharmaceutical and food sectors is designed to last — but ends at single use. Not because reuse is impossible. Because critical data disappears at every cleaning cycle: what was in the container, how it was cleaned, what it can safely carry next. Without that data, safe reuse across many cycles cannot be guaranteed.

02

The Solution

Join the Loop tracks every container through every cycle. It registers what was inside, how it was cleaned, and what it can safely carry next — creating a continuous, verified data trail across the chain. Per unit. Per cycle. In chemical, pharmaceutical and food industries. So reuse stays safe, cycle after cycle.

03

The Result

High-quality reuse — enabled by verified data continuity. Containers that cycle safely, many times over. Lower costs per cycle. A chain that knows what it is doing — and can prove it. Auditable PPWR reporting follows as a direct consequence of the verified data trail.

The Mechanism

How Join the Loop Works

1

Register — per unit, per cycle

Every container gets a unique identity. Content history, cleaning validation, and safety clearance are independently registered at each cycle — not self-reported, not estimated.

2

Connect — across the chain

Producers, re-conditioners, and users share one neutral platform. No chain owner. No data lock-in. Every party contributes verified data and benefits equally from the shared infrastructure.

3

Report — auditable PPWR reporting

Join the Loop enables auditable PPWR reporting — not compliance as such, but the verified data foundation that makes reporting credible. Evidence built on independently verified input, not on self-declared estimates.

4

Scale — sector-wide

One platform, multiple producers, multiple chains. The more parties join, the stronger the verified data network — and the lower the cost of auditable reporting per unit.

5

Match — find the right packaging

Buyers and sellers access the Join the Loop data layer to find available packaging for reuse — and select precisely those units that are safe and suitable for their intended application. Every match is based on verified data: content history, cleaning record, safety clearance. No guesswork. No unsafe reuse.

Quality requirements for participants

Join the Loop sets quality requirements for all participants and the way they operate within their own facilities. This ensures that data on the platform meets the specific requirements per sector and product group. On that basis, packaging receives adequate coding — so it can be identified and matched for specific applications.

Join the Loop — verified reuse across the chain
Who It's For

Three Sectors. One Platform.

⚗️

Chemical Industry

IBCs, drums and pails in chemical supply chains are designed for repeated use — but today mostly end after a single fill. Join the Loop tracks every container through every cleaning cycle, so safe reuse across many cycles becomes the standard. Note: ADR-classified dangerous goods packaging falls outside PPWR reuse targets — but the cost benefits of verified multi-cycle reuse apply regardless.

IBCs · Drums · Pails
💊

Pharmaceutical

Packaging in pharma is built to exacting standards — but rarely reused, because the data trail needed to prove safe reuse is missing. Join the Loop creates that trail: content history, cleaning validation, and safety clearance per unit, per cycle. Reuse that can be substantiated within GMP quality frameworks — not just claimed.

GMP · Verified Reuse
🌿

Food Industry

Food-grade packaging is held to the highest safety standards — which is exactly why the data trail matters. Join the Loop registers what was inside, how it was cleaned, and what it can safely carry next. Reuse that meets food safety requirements — cycle after cycle, provably and continuously.

Food Safety · Verified Reuse
The Business Case

Reuse Pays. For Everyone.

A packaging unit that is used once and destroyed carries its full production cost in a single cycle. Join the Loop makes multi-cycle reuse possible — spreading that cost across many uses. For fillers and users in chemical, pharmaceutical and food industries, that means structurally lower packaging costs per cycle.

After many reuse cycles, packaging material enters the recycling stream — at high quality, because its history is known. PPWR requires minimum recycled content for plastic packaging — from 2030, thresholds range from 30% to 65% depending on packaging category. Every well-documented reuse cycle contributes high-quality material directly to that supply.

Packaging producers benefit too: Join the Loop creates a verified return stream of high-quality material and opens new service models around multi-cycle packaging management. The platform is developing a business model in which every party in the chain — filler, user, producer, re-conditioner — benefits from joining the loop.

1 → Many
Cycles instead of single use
30%
Minimum recycled content for plastic packaging, from 2030 (30–65% by category) — every well-documented reuse cycle contributes high-quality material to this supply
High-value recovery
Recycled content of one well-used IBC, drum or pail feeds production of multiple new units
Want to know more? Get in touch →
Partners & Early Adopters

Building the Network — Together

Packaging producers & re-conditioners
Curtec
Royal Houweling Group
Greif
Chain & compliance partners
Verpact
Platform development
Weconomics
Avisi
Deconcern
TransitieSpijkers
Funded by
Province of South Holland
About Join the Loop

Neutral by Design

Join the Loop is neutral because it wants to be an open platform for all types of packaging users. The more containers that flow through the platform, the richer the data trail — and the better the safety judgement for every next use. Neutrality is the operating condition that makes this possible: no chain owner, no preferred supplier, no commercial interest in any particular flow.

That open, independent structure is also what prevents unsafe reuse. Only a platform trusted by all parties simultaneously will receive complete data — and complete data is exactly what is needed to determine what a container can safely carry next. Join the Loop is structured to remain independent permanently. Sensitive information — customer relationships, volumes, product details — is only accessible to parties with specific authorisation. Competitors see nothing they should not see.

Open to all PPWR economic operators
Packaging producers
Manufacturers of IBCs, drums and pails who place packaging on the market
Fillers & users
Economic operators who fill or use packaging — chemical, pharmaceutical, food industry
Re-conditioners
Parties who clean, inspect and recertify packaging for the next reuse cycle
Compliance & reporting parties
Parties responsible for PPWR reporting obligations who need auditable verified data

3

Sectors

Aug '26

PPWR binding

1

Independent platform

Industrial packaging is built to last — but the data that makes reuse auditable disappears at every cleaning cycle. We fix that.
Christa Bakker — Founder, Join the Loop

READY TO SCALEARE YOU IN?

PPWR requires auditable reporting — built on verified data, not self-declared estimates. Join the platform that makes it possible. Before August 2026.

Get in Touch